This project involves a complete rebrand of the UNESCO World Heritage Site, Changdeokgung Palace Complex in Seoul, South Korea. The identity includes stationary, a series of ads for the New Yorker, a 2-part booklet featuring texts about the Changdeokgung and UNESCO, as well as a site sign in 7 different languages.Changdeokgoong Palace Complex | UNESCO World Heritage Site Rebrand
Design of identity, information, persuasive messaging, and publication projects, as well as focus on cross-platform (print, digital, and three-dimensional) manifestations–all based on a single area of content